Fanta transformou
fruta em canudo
para dar sabor a qualquer
refrigerante.

Cliente: Fanta
Redhook School

Young Ones Winner


FANTA 
FLAVORED STRAWS
Biodegradable flavored straws
that taste like Fanta

Context
Gen Z has a different taste of fun than other generations. And that doesn’t include tasting alcohol. Which gives non-alcoholic beverages, leverages. 

Insight
Apparently, it’s becoming a thing to pour soft drinks with ice and fruits. At least to the waitresses. But when it comes to the biggest fruity soda in the market, what do you pour it with? 

Idea
How about pouring it with other sodas? Or even better, in other sodas. To avoid fruit waste and tease the concurrence a little bit, Fanta used its biggest asset to accomplish the task. By making biodegradable straws flavored with different kinds of Fanta flavors, the brand will find its way to the consumer's minds - and palates - even if they choose any other soft drink over Fanta. After all, it’s the fruit in the glass that makes the soda taste as good as they think. And Fanta will get it covered.

Créditos:
Mentor:
Felipe Nepomuceno
Criação:
Junior Araujo
Breno Luigi Romanetto Horácio
Michelle Dias